This interesting article addresses some of the key issues regarding blogging. A careful reading of this material could make a big difference in how you think about blogging.
The internet is boiling over with articles, ebooks and all sorts of hype about using blogs containing with Google's Adsense program as a means of creating income. The precise formula for success, it seems, is quite simple. You post to your blog, you place ads, you get some traffic, visitors click on the ads and then you get paid. The biggest question many people have about this whole process is whether or not the end result will actually be profitable considering the amount of time and effort that is required to implement this kind of strategy.
This question is naturally difficult to answer, in large part, because of Google's infamous Terms of Service for Adsense publishers. Although the terms have recently been loosened a little, users were long banned from sharing personal details regarding their levels of success and other key statistics which may have provided potential for profit bloggers to develop a clear strategy on their own available profit potential.
If you are in the least bit curious about whether or not you could actually make blogging with Adsense a legitimate and worthwhile moneymaker, it is worth conducting this useful but simple exercise. The results can vary, but will give you an idea of just whether or not it is even worth your time.
Firstly, determine how long it takes you to build your blog. Consider that the set up time and time needed to do initial promotions and writing probably ten to twenty starter posts. If we term this variable ST, for the "start-up time." For our evaluation hypothetical, we'll say that our ST is twelve hours.
Secondly, if we estimate how much additional time it will take on weekly basis to give it ongoing promotion and to add maybe two new posts. Now multiply this number by 52 (for the weeks in a year). And we can term this variable MT, as in "maintenance time." In this example, we will set MT at 104 hours (2 hours per week).
Thirdly, add ST and MT together. This will give us an idea of the overall total time required (TT). In this example, TT is 116 total hours.
Fourthly, investigate the usual value of an average click in your niche market. In order to make your projection "safe," reduce that number by half. This yields PPC, or "pay per click." If the bid tool says clicks related to our keyword can be worth about fifty cents. Our PPC becomes .25.
Fifth, how much your time is worth? Do you think your blogging time should make you at least $10 per hour? $20? This is a matter of personal choice. We will term the variable DR for "desired rate." Let's assess the value of our nominated time at $15 per hour for this example.
Sixth, lt's also assume a click-through rate of 5%. This is a very low figure, as many blogs generate click-through rates of 25%. Click-through rate is written as CTR.
Truthfully, the only difference between you and blogging experts is time. If you'll invest a little more time in reading, you'll be that much nearer to expert status when it comes to blogging.
Now to perform the critical calculation. We need to determine our number of visitors necessary to generate enough money to make this whole process worthwhile. If we express the visitors number as V, then the equation will look something like this:
V x PPC x CTR = DR x TT
This equates to:
V x .25 x .05 = 15 x 116
Or V x .0125 = 1740
Therefore, V must equal 139,200 visitors per year. In order to make the system pay, you will need to drive 139,200 visitors onto your blog during the course of a year. That's approximately 391 visitors a day, on an average. Of course, that is a very "achievable" number based on the given amount of time we set aside for the blogging.
So, for our example, blogging for bucks with Adsense will be a winner.
Now perform these calculations based on your unique and individual circumstances and you can establish the viability of earning money on your blog with Adsense.
I hope that reading the above blogging with PPC advertising information was both enjoyable and educational for you. Your learning process should be ongoing--the more you understand about any subject, the more you will be able to share with others.
About the Author
Matthew Smith owns and operates http://www.blog-blogger-blogging.com, his latest information site
Here's How to Get All Your Google AdWords Pay-Per-Clicks FREE!
